Finding a domain name

The domain name is a critical first step for getting your station online.

Useful tips

The shorter the better.

Think about how this domain will potentially be hand-typed and hand-written thousands of times. A long domain name like SpringfieldCommunityRadio.org will make it agonizing for people to find your website.

Below are a few good examples of short domain names.

• XRAY.fm
• BFF.fm
• KZFR.org
• KKRN.org
• KOYO.fm

Pick a good registration company

Try companies like DreamHost and Gandi for your domain registration needs.

GoDaddy works, too, but keep in mind that their image has lately gotten a bit negative.

Get a dot-org for organizations

If your station is also an organization, see if xxxx.org is available ‐ where xxxx is your call sign. Example: kzfr.org. If this is available, you should definitely buy it, whether you use it or not. Secure your brand against domain squatters and future confusion!

If you are not a strict 501c3 organization, but still do community service and take donations, a dot-org still works great.

And really, there are no actual rules governing dot-org domains. Anyone can register one. It's just about what you want to convey to your audience.

Think outside the (call sign) box!

You are not limited to your 4-letter call sign!

One very successful station called XRAY.fm (in Portland, OR) put aside their call letters as a necessary formality, and went with a creative and, more importantly, memorable brand name.

Dot-FM domain names

Dot-fm domain names are a great option.

• The best places to get a dot-fm domain are:

  • Hover.com - Currently $89.99/year
  • Gandi.net - Currently $96.10/year

• They are worth the cost, because:

  • There are more creative names available available — and therefore plenty of creative branding opportunities. Rattlesnake.fm, anyone?

  • They really say radio.